Joseph is a Product Design student at the University of Leeds, focused on innovative products, services, and technology.
A selection of work done between 2020-2025
Most recent projects
Internship: Design for Manufacture
Injection Moulding
Designed a remote control housing for injection moulding in SolidWorks
Created a workflow teaching key features like snap-fits, lip-and-groove joints, and PCB mounts
Balanced manufacturability with clarity for second-year students
Design and Prototyping Project
Exploring the use of orthotics for South Asian women working in agriculture.
Precision-fit through digital innovation: Harnessed smartphone-based 3D scanning to capture the complex foot anatomy of South Asian women working barefoot in agriculture, translating raw scan data into parametric models for a fully customised orthotic solution.
Frugal yet high-performance manufacturing: Engineered the orthotic for rapid, low-cost production using recyclable PETG on desktop FDM 3D printers, enabling decentralised fabrication in rural NGO-led workshops while embedding circular design principles.
Human-centred, iterative prototyping: Progressed from early cardboard and fabric mock-ups to ergonomic, field-ready prototypes through a rigorous, user-led testing process — continuously refining comfort, stability, and mobility based on real-world feedback.
Creativity in Professional Practice
Exploring the use of orthotics for South Asian women working in agriculture.
Evidence-based innovation: Designed a compact, premium travel shaving solution for Gillette using PESTLE/SWOT analysis, user surveys, and competitor research to identify clear market gaps.
Iterative prototyping: Developed ergonomic concept models integrating Gillette’s razor technology, balancing functionality, user comfort, and premium aesthetics
Industry presentation: Pitched the final concept to Procter & Gamble representatives, gaining real-world feedback on design innovation and market potential.
Service Design: Module Enrolment and Academic Pathway Planning
Brief: Design a service to improve students’ experience of the University’s Student Education Service processes.
Researched the problem: Mapped out how students experience module enrolment, identifying pain points through interviews, literature, and service analysis.
Designed new solutions: Created concepts like the Pathway Sketchpad to make planning modules clearer, more visual, and less stressful.
Tested and refined ideas: Used user journeys and prototypes to shape a final service design focused on confidence, clarity, and equity.
Designed a portable AR smart beauty mirror with virtual makeup try-ons, AI skin analysis, and LED lighting, aimed at merging personal care with emerging AR technology.
Developed for manufacture using freeform CAD modelling for injection moulding, incorporating snap fits, screw bosses, PCB mounts, and precise button placement for a compact, ergonomic design.
Produced technical drawings and a full BOM, ensuring the concept was fully prepared for real-world production and assembly.
DfM: AR Smart Mirror
Radical Design Project
Part 1
SeaGrow Hydroponics
Developed as part of the Radical Design Challenge, this project tackled the problem of limited access to fresh produce on long offshore sailing trips. The brief demanded an innovative, user-centred product that improved health and wellbeing while meeting sustainability and practicality constraints
Analysed user needs using Four Pleasures Analysis to define requirements for nutrition, space efficiency, and ease of use.
Explored and evaluated multiple hydroponic concepts through eco-indicator analysis and lifecycle assessment.
Delivered a spill-proof, modular, system optimised for offshore motion and environmental conditions.
Radical Design Project
Part 2
Future Food Systems
Redesigning food production for a resource-deprived, climate-impacted world. This phase focused on developing a detailed, sustainable system to ensure access to fresh food under severe environmental and material constraints.
Refined brief: Adapted the original hydroponics concept to a future scenario with no fossil fuels, limited materials, and degraded ecosystems.
System design: Explored hydroponics and aeroponics concepts, integrating renewable energy, closed-loop nutrient systems, and recycled materials.
Final solution: Developed the Vermicompost Tea Hydroponics System, a modular, community-focused design using solar energy, water recycling, and urban adaptability.
Smart Home Control System – Advanced Electronics Project
The project involved designing a smart home control system with heating, lighting, security, and panic room features using Arduino technology. Working in pairs, we focused on modular design, real-time sensor control, and professional coding practices, delivering a working prototype, technical report, and presentation
