Creativity in Professional Practice
Gillette Travel Shaving
Evidence-based innovation
This project began with an in-depth exploration of the male grooming travel market through PESTLE and SWOT analyses, alongside user questionnaires and in-store competitor benchmarking. The research revealed a gap for a premium, space-efficient travel shaving solution that maintained Gillette’s reputation for performance and quality. Insights into user pain points, such as mess-free travel and convenience without sacrificing shaving quality, shaped the product requirements.
Iterative prototyping and design development
Concepts were refined through sketching, CAD modelling, and physical mock-ups to explore ergonomics, materiality, and compact form factors. The design integrated Gillette’s existing razor head technology with a new travel-focused handle and storage solution, ensuring compatibility with the brand ecosystem while introducing innovation. Iterative testing prioritised user comfort, product safety, and premium aesthetic cues, with design choices validated against both user feedback and technical feasibility.
Industry presentation and professional feedback
The final concept was presented to Procter & Gamble representatives and industry professionals, simulating a real-world product pitch environment. This experience provided critical, practice-based feedback on product positioning, market readiness, and brand alignment, bridging academic design work with professional industry expectations.
